Sephora

Established in France in 1969 by Dominique Mandonnaud, Sephora soon began to come to the fore as the 'Heartbeat of Beauty'. Creating an experience model inspired by the logic of self-service, Mandonnaud has developed an outstanding concept to make beauty products accessible to everyone by highlighting the most striking features of the beauty industry. With its innovative store design, it revolutionized the shopping experience and made Sephora the address of perfect beauty. Sephora, which has a unique range of 250 brands and 16 thousand product options, offers its consumers; offers the opportunity to reach both luxury and accessible brands in its stores where it is free to touch, feel and test. Sephora, which always offers a pioneering product range with the Sephora Collection brand, brings innovative beauty trends together with cosmetics lovers.

What’s the Goal?

In this concept work that we want to do for Sephora, the brand's different product categories It was to capture a simple but dynamic, calm but colorful style in accordance with the brand's identity, with the different color palettes of the 6 products we selected as a whole. For the design of each product packaging, we have identified unique color palettes that remind us of the product and its contents. We also created illustrated patterns for each product.