Coca-Cola's Artificial Intelligence Instrument
Venore Worldwide
Coca-Cola has always been a pioneer in the marketing world and continues to come up
with creative solutions using artificial intelligence. This time, it is making a name for itself
with the Coke SoundZ, an instrument developed to simulate the experience of drinking
Coke. Utilizing both artificial intelligence and neuroscience, it allows users to create their
own melodies.
According to the press release, the sounds of the instrument can trigger satisfying emotions in our brains. The digital user interface features five toggle buttons that represent sounds derived from the experience of drinking Coke. Melodies can be generated using these buttons and the main button labeled "create with AI". The physical instrument, a Coke bottle-shaped version, has a similar control system.
There are no detailed explanations of how Coca-Cola is using AI technology, but it is said to be used to "analyze the waveforms" of sounds in the soda drinking experience. Neuroscience shows that every sound triggers a sense of anticipation that releases dopamine in our brains. By combining this science with artificial intelligence, they say they have made the instrument more uplifting and enjoyable.
The Coke SoundZ app is available for free on the App Store and Google Play. The physical glass bottle version is limited in number and only distributed to select DJs. As always, Coca-Cola continues to utilize the power of technology to create innovative and inspiring projects.
According to the press release, the sounds of the instrument can trigger satisfying emotions in our brains. The digital user interface features five toggle buttons that represent sounds derived from the experience of drinking Coke. Melodies can be generated using these buttons and the main button labeled "create with AI". The physical instrument, a Coke bottle-shaped version, has a similar control system.
There are no detailed explanations of how Coca-Cola is using AI technology, but it is said to be used to "analyze the waveforms" of sounds in the soda drinking experience. Neuroscience shows that every sound triggers a sense of anticipation that releases dopamine in our brains. By combining this science with artificial intelligence, they say they have made the instrument more uplifting and enjoyable.
The Coke SoundZ app is available for free on the App Store and Google Play. The physical glass bottle version is limited in number and only distributed to select DJs. As always, Coca-Cola continues to utilize the power of technology to create innovative and inspiring projects.
