How Local Brands Changed Their Advertising Language After the Earthquake
Venore Worldwide
While the wounds from the devastating earthquake that struck Kahramanmaraş on February 6, 2023 are still in the process of healing, the powerful earthquake and ongoing aftershocks that shook Istanbul on April 23, 2025, deeply affected the entire nation. This tremor not only disrupted daily life but also prompted brands to rethink their communication and advertising strategies.
In times of such crises, the question resurfaces: “Should we remain silent, or should we speak out and take responsibility?” By 2025, brands have begun responding to this question with greater awareness.
Here are the new communication reflexes adopted by local brands in the wake of the earthquake:
• Sensitivity Over Silence: Many brands now choose to communicate with empathy rather than remain silent. Supporting aid campaigns, sharing informative content, and crafting messages that foster emotional connection have come to the forefront.
• Solidarity Instead of Promotion: Brand campaigns now focus more on social benefit rather than sales targets. Some brands have entered an entirely advertisement-free period, while others donate a portion of their revenue to the affected regions.
• Real Stories, Real People: Instead of professional actors, campaigns feature stories from real people in the disaster zones. This not only builds trust but also enhances the sense of sincerity.
This period has reminded us that brands are not just providers of products or services they also bear a responsibility toward society. We believe that, even in times of crisis, communication can be both sensitive and effective.
Would you like this translated version to be adapted for a professional report or presentation?
In times of such crises, the question resurfaces: “Should we remain silent, or should we speak out and take responsibility?” By 2025, brands have begun responding to this question with greater awareness.
Here are the new communication reflexes adopted by local brands in the wake of the earthquake:
• Sensitivity Over Silence: Many brands now choose to communicate with empathy rather than remain silent. Supporting aid campaigns, sharing informative content, and crafting messages that foster emotional connection have come to the forefront.
• Solidarity Instead of Promotion: Brand campaigns now focus more on social benefit rather than sales targets. Some brands have entered an entirely advertisement-free period, while others donate a portion of their revenue to the affected regions.
• Real Stories, Real People: Instead of professional actors, campaigns feature stories from real people in the disaster zones. This not only builds trust but also enhances the sense of sincerity.
This period has reminded us that brands are not just providers of products or services they also bear a responsibility toward society. We believe that, even in times of crisis, communication can be both sensitive and effective.
Would you like this translated version to be adapted for a professional report or presentation?
