New Horizons in the World of Marketing and Advertising
Venore Worldwide
With the impact of digitalization, a significant portion of advertising spending is shifting to digital channels. Estimates suggest that by 2029, 80% of advertising expenditures will come from digital platforms, with 89% of these managed by programmatic advertising. This transformation further emphasizes the importance of targeting and personalized communication, while technologies enabling this process are rapidly integrating into our lives.
The dominance of digital platforms is forcing the traditional media world to take new forms. As new ways to enhance efficiency are explored, new players are also entering the scene to support this process. The advertising industry is experiencing massive changes, shifts, and even major mergers. In this dynamic environment, the advertising profession enjoys the privilege of having the power to change behaviors, the world, and things that are not working as they should.
10 Trends Shaping Marketing
According to Kantar’s 2025 Trends report, ten key trends are set to shape the marketing landscape: The Importance of Video Content: Regardless of the platform, video content continues to gain importance.
Social Media Advertising: Consumers are paying less attention to social media ads, making creativity more crucial.
AI and Ethics: As AI rapidly integrates into marketing, trust and ethics are becoming more significant.
Sustainability: With 93% of people wanting a more sustainable life, marketing is shifting towards meaningful pursuits.
Creator Communities: Inclusive and equitable brands are being preferred, bringing these values to the forefront of communication.
Aging Population: Population projections are becoming critical for growth strategies.
Innovation: As population growth slows, innovation will drive progress.
Retail Data: The importance of data in retail channels is increasing.
Livestreaming: Commerce is evolving with new formats.
Gaming and Multi-Platform Marketing: Gaming, multi-platform marketing, and experience architecture are emerging as key trends.
There is an opportunity behind every challenge in the advertising world. The collaboration between advertisers and agencies is vital for focusing on growth-driving strategies. According to the REPİD report, every 1 TL spent on advertising and media over the past five and a half years has contributed an average of 19.3 TL to the national economy. This highlights once again the importance of knowing we are in this together and supporting one another.
We believe 2025 will be an exciting turning point for the marketing and advertising world!
The dominance of digital platforms is forcing the traditional media world to take new forms. As new ways to enhance efficiency are explored, new players are also entering the scene to support this process. The advertising industry is experiencing massive changes, shifts, and even major mergers. In this dynamic environment, the advertising profession enjoys the privilege of having the power to change behaviors, the world, and things that are not working as they should.
10 Trends Shaping Marketing
According to Kantar’s 2025 Trends report, ten key trends are set to shape the marketing landscape: The Importance of Video Content: Regardless of the platform, video content continues to gain importance.
Social Media Advertising: Consumers are paying less attention to social media ads, making creativity more crucial.
AI and Ethics: As AI rapidly integrates into marketing, trust and ethics are becoming more significant.
Sustainability: With 93% of people wanting a more sustainable life, marketing is shifting towards meaningful pursuits.
Creator Communities: Inclusive and equitable brands are being preferred, bringing these values to the forefront of communication.
Aging Population: Population projections are becoming critical for growth strategies.
Innovation: As population growth slows, innovation will drive progress.
Retail Data: The importance of data in retail channels is increasing.
Livestreaming: Commerce is evolving with new formats.
Gaming and Multi-Platform Marketing: Gaming, multi-platform marketing, and experience architecture are emerging as key trends.
There is an opportunity behind every challenge in the advertising world. The collaboration between advertisers and agencies is vital for focusing on growth-driving strategies. According to the REPİD report, every 1 TL spent on advertising and media over the past five and a half years has contributed an average of 19.3 TL to the national economy. This highlights once again the importance of knowing we are in this together and supporting one another.
We believe 2025 will be an exciting turning point for the marketing and advertising world!
